Wedding Crashers

Just in time for the smash hit Wedding Crashers, it just so happened that Las Vegas was celebrating their Centennial, and was marrying 100 couples in Downtown to mark the occasion. Ultra brought the opportunity to New Line Cinema, and were given the green light to create promotional events for the film to go along with the Centennial celebration that included: a wedding couples screening of the film, a “Dash for Cash” game on Fremont St., and a Wedding Crashers themed bachelor party. A local gentlemen’s club was commandeered in order to celebrate the grooms’ last night as bachelors, and E! News was on hand to capture the debauchery! Ultra also secured many branding opportunities for the film within the Centennial wedding ceremony and its surrounding events. Worldwide media outlets were there to capture the stunt, and as a result afforded Wedding Crashers a great deal of press and exposure.