Heroes

From 2007-2009, Ultra had the privilege of producing highly creative and innovative experiences for NBC’s Heroes at Comic-Con International. Isaac’s loft was one of the most visited booths at the 2007 show, complete with original signed artwork from artist Tim Sale, and Comic-Con exclusive, highly coveted Heroes collectibles. 2008 saw the re-creation of the infamous maximum-security prison, Level 5. 2009 packed a walloping 1-2-3 punch. First, a completely original concept for a booth that resembled a giant, toy car package literally contained a Nissan Cube, and was a huge draw on the convention floor. Second, another four Nissan Cubes that were branded with Heroes comic book artwork drove around the Gaslamp Quarter all week, and those very cars were given away via a raffle that took place at the booth! And thirdly, one of the first and largest Comic-Con experiences outside of the Convention Center took place as a massive Heroes themed carnival with exciting games, a cast signing, entertainment, tasty treats, and a peek at some production stills from the show!