Bolt/Beverly Hills Chihuahua

For the Home Entertainment release of Beverly Hills Chihuahua, Ultra produced a six-city tour and held an interactive “screen test” for dogs to promote this fun release in each city! In Los Angeles, San Diego, Phoenix, Dallas, Atlanta, and Miami these K-9 cuties strutted their stuff down the runway for the coveted prize of a “bark on” roll in the next Buddies movie for Walt Disney Studios. The fan participation in each market was incredible, with hundreds of dogs eager to take a bite out of the spotlight. Even though specialty props and accessories were available for the dogs, most already came primped in custom dog costumes and doggy bling! The Beverly Hills Chihuahua dog stars, Papi and Chloe, made special appearances in each city for a cute photo op with the kids! This tour got a ton of coverage on the morning news circuit, proving the power of the pooches.