The Divergent Series: Allegiant

To celebrate the In-Home and Digital release of The Divergent Series: Allegiant, Ultra transformed an epic aspect of the trilogy into a dynamic visual playground for fans to experience using their own devices. In true Ultra fashion, one surface wasn’t enough: two vertical walls were constructed to add further depth to the 3-D street painting for a unique take on traditional 3-D street art. Harnessing forced perspective and custom art techniques, Ultra produced the optical illusion of guests scaling the massive wall surrounding post-apocalyptic Chicago, a pivotal aspect in the film’s world. The high energy Hollywood & Highland location was chosen for the activation and was enjoyed by guests of all ages, who turned to Instagram and Facebook to share their experience!